Gelly

Gelly is a US brand with one hero product: the Gelly Classic Backpack, a hybrid bag with a semi-rigid EVA shell and a soft fabric carrying system. It is water-, impact- and stain-resistant, stands up on its own, and has a perforated front panel made for charms.

A product this distinctive needed a store that sells the design first: big, bold visuals, colour as the main way to shop, and a smooth checkout for customers in the US and abroad.

A Shopify store built on the Impulse theme and customised for the brand:

• A visual-first homepage with a full-screen hero, "The Backpack, Reengineered", and the whole Classic Collection one scroll away.
• Shop by colour: 9 colourways, from Onyx to Bubble Pink, each with its own product page and gallery.
• Product storytelling that explains the shell, the comfort features and the signature sole-inspired base that leaves a Gelly imprint in the sand.
• Wishlist so shoppers can save favourites and come back to them.
• Social proof with a "Gelly in the Wild" Instagram section and links to Instagram and TikTok.
• List building through a "Join The List" early-access popup and a footer newsletter sign-up.
• Clear promises in the announcement bar: free shipping on orders over $65, and orders ship within 1–3 business days.
• International checkout with prices in USD, EUR, GBP or CAD, and Shop Pay, PayPal, Apple Pay, Google Pay and all major cards.

Gelly launched in April 2026 and grew to nine colourways by the end of June, with a Best Sellers collection added along the way. Shoppers can browse every colour from the homepage, save favourites and check out in their own currency.

The store ships to 28 countries, including the US, Canada, the UK, much of Europe, Australia, Japan and Singapore.