Gelly
A bold, visual-first Shopify store for Gelly, the reengineered backpack: 9 colourways, a wishlist, early-access sign-ups and checkout in four currencies across 28 countries.
Technology & digital solutions agency
We build. You grow.
We build the digital foundation your business needs to grow. Websites, software, marketing and automation, built as one connected system and improved as you grow.
- Website Development
- WordPress
- Shopify
- WooCommerce
- E-commerce
- Web Applications
- Mobile Applications
- Custom Software
- API Integrations
- UI/UX Design
- Website Design
- Branding
- Graphic Design
- Product Design
- SEO
- Google Ads
- Social Media Marketing
- Content Marketing
- Email Marketing
- Conversion Optimisation
- Analytics
- AI Solutions
- AI Chatbots
- CRM
- Business Automation
- Workflow Automation
- Third-party Integrations
- Custom Business Systems
Business-first
Your business needs more than a website. It needs a digital foundation built to grow, and a partner who understands the business before touching the technology.
Upscale isn’t just a service provider. We become a technology partner for businesses.
The usual way
- Client pays
- We build something
- Goodbye
The Upscale way
- Understand the business
- Build the right solution
- Maintain it
- Improve it
- Help the business grow
The Upscale System
Launch isn’t the end.
Every engagement runs on the same loop. Each stage feeds the next, so your technology keeps improving long after it goes live.
Understand
We start with the business: its goals, customers and the problem technology needs to solve.
Build
We design and build the right solution, not the biggest one.
Launch
We ship it properly: tested, secure and ready for real customers.
Improve
Launch isn’t the end. We measure, learn and refine.
Maintain
We keep your systems healthy, updated and secure.
Grow
Your technology scales as your business grows.
Services
Four divisions. One partner.
End-to-end solutions, so you don’t need five different companies. Pick one division or combine all four.
All services
UPSCALE
01 Build Websites, stores, applications and software engineered to run your business.
02 Design Interfaces, identities and products designed to be understood and used.
03 Grow Search, advertising, content and analytics that bring the right customers in.
04 Automate AI, CRM and automation that remove manual work from how you operate.
Problems we solve
Start with the problem, not the service.
Tell us what isn’t working. We assemble the right mix of build, design, growth and automation around it.
The Upscale solution
- Website
- Branding
- SEO
- Digital presence
- Build
- Design
- Grow
The Upscale solution
- SEO
- Advertising
- Content
- Landing pages
- Conversion optimisation
- Grow
- Build
The Upscale solution
- Technical troubleshooting
- Optimisation
- Security
- Maintenance
- Build
- Grow
The Upscale solution
- Ongoing technical support
- Digital management
- Build
- Automate
Who we serve
From first idea to established business.
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Small & Medium Businesses
Websites · E-commerce · Branding · Digital marketing · Automation · Business systems
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Startups
MVPs · Websites · Web applications · Mobile apps · UI/UX · Technical development · Growth systems
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Entrepreneurs & Founders
Turning an idea into a functioning digital product or business
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Established Businesses
Digital transformation · Automation · Custom software · SEO · Marketing · CRM · Technical support
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Agencies
A reliable white-label technology partner
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Coming soon
Individuals
Technology and digital skills through Upscale Academy (coming soon)
Industries
Industries we understand well.
We don’t turn other industries away. These are the businesses where we already know what good looks like.
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E-commerce & Retail
- Online stores
- Fashion
- Beauty
- Electronics
- Consumer products
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Professional Services
- Consulting
- Law firms
- Accounting
- Recruitment
- Business services
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Real Estate
- Property companies
- Realtors
- Property managers
- Developers
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Hospitality
- Restaurants
- Hotels
- Short-let businesses
- Event businesses
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Health & Wellness
- Clinics
- Fitness
- Wellness
- Health-related businesses
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Startups & Technology
- SaaS
- Fintech
- Technology startups
- Digital businesses
Why Upscale
A technology partner, not a vendor.
You focus on growing your business. We build the technology that helps you do it.
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01
Business-first thinking
Technology should solve an actual business problem.
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02
End-to-end solutions
You don’t need five different companies.
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03
Long-term partnerships
Not just one-off projects.
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04
Scalable systems
Solutions built to grow with the business.
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05
Continuous improvement
Launch isn’t the end.
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06
Technology + creativity
Technical development combined with design and marketing.
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07
Training & talent development
Upscale develops its own talent through interns and training.
Work
Selected work.
TAUPE
A premium Shopify store for London hair brand TAUPE: two brands, TAUPE HAIR and TAUPE TOOLS, 34 products across 12 collections, and international checkout.
Techmall Business
A B2B technology procurement platform for Techmall: 383 business IT products across 10 categories, sector-specific journeys and a Request a Quote flow built around how organisations actually buy.
Ready to build what’s next?
You focus on growing your business. We build the technology that helps you do it.