The challenge
Techmall is a well-known Nigerian technology retailer, but organisations don't buy the way shoppers do. A school, hospital, ministry or growing company needs formal quotes, bulk orders, approvals and a clear point of contact, not just a product page and a cart.
Techmall needed a dedicated business storefront, separate from its consumer store, that speaks directly to SMEs, enterprises, the public sector, healthcare and education, and makes it easy to go from "we need 40 laptops" to a quote on the table.