TAUPE

TAUPE is a London-based hair brand with two very different product lines: TAUPE HAIR, premium 100% raw human hair extensions and ready-to-wear sew-in units, and TAUPE TOOLS, salon-grade styling tools led by the Silk Press Straightener.

The store had to present both as one premium brand without confusing shoppers, handle products that come in many sizes, lengths and options, and sell confidently to customers in the UK and abroad.

A Shopify store on a custom theme built around the brand:

• A split homepage that lets shoppers choose TAUPE HAIR or TAUPE TOOLS straight away, with a switcher in the footer to move between the two.
• A structured catalogue of 34 products across 12 collections: sew-in units, wefts, tape-ins, iTips, styling tools and hair care.
• Clear product options: units by size with optional clips, extensions by length, and the straightener by plug type.
• Shop pages built for browsing, with category navigation, price filters and sorting.
• Confidence on every page: customer reviews, an FAQ covering care, colouring, heat styling and returns, and links to the TAUPE salon.
• International checkout in GBP with a currency converter, plus Shop Pay, Apple Pay, Google Pay and all major cards.
• Campaign-ready, with seasonal collections such as The Summer Edit and a "Join the TAUPE list" email sign-up.

TAUPE now runs both brands from a single storefront. Shoppers can go from the homepage to the right range in one click, compare 15 sew-in units by price and style, choose exact lengths and options, and check out in a few taps.

The store ships to the UK, across Europe, the US, Nigeria, Ghana and other countries.